Logos, Logotype and Logomarks., This article will be a comprehensive introduction to Logos, Logotype and Logomarks. As a bonus, this article will cover an introduction into company naming and tagline creation.

What is a Logo?

A logo is a word or symbol that represents an organization, business, product, service, individual or idea that produces instant public recognition. It should act as a means to provide clear identification, create credibility, differentiate a company from another, enable an audience to have a personal connection to your brand and visually communicate the brand’s essence. An effective logo should be timeless, simplistic, unique, appropriate, and gimmick free.


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